Magali De Reu
i make your weird sell your expertise past $10K MRR so you become The Obvious Yes
The post I almost didn't publish
Hey Reader. I've been meaning to tell you this story. It starts in July. On my bedroom floor. Laptop open. LinkedIn staring back at me. Cursor blinking. I'd just walked away from a startup I paused my entire business for. My bank account had maybe a month left in it. My confidence had less. It was the kind of moment that makes people disappear. Go quiet. Rebuild in private. I almost did that. Almost. Instead, I walked straight into the mess and showed up anyway. I didn’t have a plan or a...
New name, same room (plus a few upgrades)
Hey Reader, You may have seen we rebranded. Content to Gigs is now The Obvious Yes. And no, this wasn’t (just) a logo swap. The thing is, I wanted a name that fits who we are becoming, not the content we happen to post. So here it is. The Obvious Yes is the work of taking your personality out of hiding and building it into how you show up. So the market stops comparing you to people you have nothing in common with. Because that’s the point of it all, right? The right people find you already...
you made me cry last week
Hey Reader, I cried last week. Real tears, at my kitchen table, refreshing the sales page like a maniac. 96 of you bought the one euro workshop. And a bunch of you paid way more than a euro when you absolutely didn't have to. I don't take that for granted. In fact, I owe every one of you a thank you I don't quite have the words for. Which is, if you know me, pretty rare. I'm matching the full total 5x and sending every cent to Oliver Tree's foundation. At the time this email goes out, that is...
You've been thinking about this
364 days of the year, I'm gay. But today I want to be straight with you. You've been reading my emails all week. Some of you clicked the link three times and didn't enroll. (I see you. And this email? I wrote it for you.) You've got questions. Here are the five I hear 30 days before someone gets booked. #1 "I'm not a speaker. Is this for me?" You don't need to call yourself a speaker. You need to get paid for what you know. Workshops. Keynotes. Podcasts. Panels. Corporate trainings. If you...
Can it get easier than this, [FIRST NAME GOES HERE]?
Hey Reader, I keep making my cohort cheaper for you and more expensive for me. I woke up and chose to be kinder. I want to make it even easier to get started inside Content to Gigs. So I’ve made the decision to make it €225 today. Followed by 3 more weekly instalments during your stay. In case your Christmas gifts weren't good enough and Valentine's didn't deliver either, here's my gift to you. I'm also adding a 1:1 30-min call with me, which I normally charge €290 for. So we can map out your...
The first few happy campers are here
Hey Reader, I got my first copywriting job at 18. Out of 300 candidates. Six months later, they fired me. Told me the best I could hope for was writing a children's novel. I believed them. So I walked into finance. Banking. Admin. Soul-crushing work that had nothing to do with who I was. I spent years feeling trapped in jobs that made me smaller because one person told me I wasn't good enough at the one thing I was born to do. You know that feeling, don't you? Every job switch after that came...
"I'm already working with someone"
"I'd love to, but I'm already working with someone." That was a reply to my Content to Gigs launch email. Me: Who? Them: -a name you'd recognize- Me: How's it going? Them: "I'm getting paid to speak but need more predictable pipeline and better pay." Me: So it's not going that great, then. If I got a penny for every time someone told me they're "already working with someone" while describing the exact problem that someone was supposed to fix, I'd have a lot of pennies. And a very awkward...
I wasted 12 years. You don't have to.
Hey Reader, It took me 12 years to post daily on LinkedIn. 1 month to turn posts into clients and gigs. 0 seconds to realize I'd been lying to myself. For over a decade, I had every excuse ready. But the only thing standing between me and paid gigs was me, repeating the same stories on a loop until they felt like facts. Don't be like me. Except for the part where I finally fixed it. Because I did build From content to Gigs, which is now finally open. 4 weeks. Live cohort. For consultants and...
I didn't apply for this
Hey Reader, I've never pitched a podcast host in my life. This week, one with 10 million video views booked me. Jeremy Bennett interviews LinkedIn's top business leaders. Featured in Forbes. The guy doesn't book random people (and I mean that in the nicest way possible). I didn't email him. Didn't do the whole "hey I'd love to be on your show" song and dance. He'd been reading my posts. For weeks. And then one day, my inbox pinged. Pay attention to that. Because here's what happened in...
Please don't be this person:
Hey Reader, As an autistic + ADHD person, I sometimes question my social skills. Then I get a DM disguising a sales funnel as a Valentine's date. And suddenly I feel great about myself. I'll let the screenshot speak for itself. But whatever you do, don't click it. It might be contagious. The Money Date. On Valentine's Day. My partner is going to LOVE this. But let me tell you why this matters beyond the comedy. This DM is a masterclass in what not to do when you're trying to get clients...
I got booked in spite of myself
Hey Reader, Six years ago, I stood backstage at TEDx Antwerp, Googling "how to not throw up before a speech." I wasn't ready. My slides were mediocre. My delivery was shaky. I had no speaker reel, no one-sheet, no agent. But I was there. And over the next few years, I kept being there. United Nations. Deloitte. Stages I had no business standing on. awkward turtle alert I didn't get booked because I was a good speaker. I got booked in spite of it. What I had instead of skill: a LinkedIn...
i make your weird sell your expertise past $10K MRR so you become The Obvious Yes